Exceptional offer from the Japanese government to Mandhu Babulu

Well, who wouldn’t like a pint or a shot of whiskey once in a while? And if you’re really young, binge drinking is a fact of life. For years we have heard stories of young people drinking their beers. Now, the Japanese government’s tax agency is encouraging young people between the ages of 20 and 39 to drink more.

As ridiculous as it sounds, especially in the post-COVID era where people have been bitten by the fitness bug, the Japanese government is doing its best to make up for the drop in sales. So, in an effort to make up for the losses, the National Tax Agency launched a competition called The Sake Viva! Competition, and as part of it, young people from all over Japan and around the world will present their own business plans.

The only criteria is that the applicant must be between the ages of 20 and 39, other than the application being in Japanese. The agency hopes to get ideas for sake, shochu, awamori, beer, whiskey, wine, spirits and other types of alcohol.

The decline in alcohol consumption in Japan is attributed to low birth rates, an aging population, and other people adapting to healthier lifestyles. According to a 2021 report, many young people have turned to fizzy liquors, chuhai and beer-like products.

The organization also launched a fun Japanese wine website, held a wine fair, an online craft beer festival, and created a space for Japanese breweries to add to the menu. Meanwhile, Japan has also started teaching its young people that they cannot drink alcohol if they have not reached the age of 20 and set aside the month of April for the campaign to sensitization.

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