As you drive, tires emit pollution. And electric vehicles make the problem worse.

The Tire Collective does not yet have a name for its device. Hanson Cheng, one of the three co-founders of the London-based startup, calls it a “box”. Designed to attach behind the steering wheel of a car, truck, van or bus, it is designed to capture emissions from an often overlooked source: tires.

Every vehicle sheds tiny bits of its tires as it drives, but “where the rubber meets the road” is a bit of a misnomer: Most passenger vehicle tires contain little natural rubber. Instead, they’re made from a stew of petrochemicals, the particles of which eventually end up in the soil, air, waterways and oceans.

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